Ruochen(Diane) Liu

Summary

Innovative and skilled Senior UX Designer with over 4+ years of experience in creating user-centered designs that enhance user satisfaction, conducting user research, and developing wireframes & prototypes. Proven expertise in performing usability testing to inform design decisions, collaborating with cross-functional teams, and applying design principles.

Work Experience

UX Designer (Part-time)

Davinci Design (Agency) - Remote

08/2024 - present

• Spearheaded the design of intuitive interfaces for robo-taxi services by reducing unnecessary functions and creating a straightforward visual focus, leading to a 50% reduction in users’ task completion time.
• Developed cohesive design systems by standardizing visual elements and interaction logic, improving scalability, and leading to seamless user interaction across platforms from trip booking to onboarding and destination arrival.

Product Designer (Part-time)

Curiouser AI (Start-up) - Remote

12/2023 - 06/2024

• Optimized the app’s interface by improving readability, navigation, and micro-interactions. This increased average session duration by 90% and significantly reduced user confusion.
• Designed and handed off responsive app and website interfaces by creating prototypes to showcase interactive behaviors and communicating parameters with developers. This increased handoff efficiency and improved design-to-development accuracy.
• Conducted user research and analysis by leading user testing sessions with 7 participants and collaborating with product managers to create personas, customer journey maps, and product roadmaps. This informed data-driven design decisions that increased user engagement.

Apprentice Product designer (Part-time)

Adobe - Pasadena, CA

11/2023 - 12/2023

• Contributed to the ideation of Adobe’s generative AI by actively participating in brainstorming sessions and design sprints. This led to creative concepts with prototypes presented to higher manager and contributed to future product innovations.
• Conceptualized a creative workflow by designing a system that evaluates users’ needs in generative AI, engages users with multiple AI agents, and developing prototypes and presentations to communicate the concept. This concept received commendation from senior leadership for its implementation feasibility.

Senior UX Designer Consultant (Part-time)

Frog - Remote

03/2023 - 09/2023

• Spearheaded HMI design for BMW China, by understanding clients’ and stakeholders’ requirements, translating them into practical solutions, and refining project goals . This delivered a user-centric HMI design concept aligned with the brand’s aesthetics, strengthening client relationships.

UX and Strategy Designer

Didi - Beijing

02/2020 - 02/2022

• Redesigned ride-hailing HMI for project D1 by incorporating user research insights, new cloud features, and order management systems. This resulted in a 40% reduction in phone usage and an increase in driver satisfaction.
• Collaborated with product managers and car designers to design lighting interactions and smart cabin experiences in project Mona. This contributed to Mona’s overwhelmingly positive customer reviews in perceived vehicle intelligence and over 30k orders in its first month after launch.
• Streamlined the visualization process by developing scripts, storyboards, and visual references. This enabled early pivoting in visual concepts and accurate implementation within modeling and animation teams.
• Spearheaded preparation of stakeholder and executive presentations by organizing design concepts, rationale, and storytelling. This improved stakeholder understanding and buy-in, increasing design approval rates.

Core Competencies

User research, Wireframing, Prototyping, Interaction Design, Visual Design, Responsive Design, Communication

Certification and Licenses

Protecting Human Research Participants Online Training, Goggle UX Design Professional Certificate, MIT x Pro Certificate in Deep Learning Mastering Neural Networks, Interdisciplinary Contest in Modeling Certificate of Achievement